Our Story

Milina London is the brainchild of Milina Lunavat. Having graduated from the London School of Economics, Milina worked in the Banking industry in London for several years. However, after the birth of her first child in 2007, she decided she wanted a change and wanted to set up her own business. Milina's love and passion for jewellery went back to when she was a little girl, growing up in India, in a family where jewellery was not just an accessory, it was a piece of art passed down from generations. Milina knew that jewellery was the next step for her, where she could channel her creativity and passion and work directly with skilled artisans. So in 2009 Milina went back to studying - this time at the Gemological Institute of America (GIA) in London - and qualified as an Accredited Jewellery Professional (AJP). Here she found her true love – Silver – and thus came the idea for her business. Milina travelled extensively, meeting artisans in India and Mexico, initially selling their rare finds to stores in London. But soon she started creating her own designs, working with the same craftsmen to have them made, and started selling more extensively in the UK. With time and lots of hard work, excitement and fun, her brand - Milina London - was born.


Today, Milina London is all about sourcing, designing and making elegant contemporary jewellery using sterling silver, natural stones and freshwater pearls. We also offer a bespoke service for special creations with gold and precious stones such as diamonds and emeralds. We work directly with artisans and sometimes small co-operative workshops to ensure quality, and curate and handpick the best designs for you. Every piece of jewellery is hand checked by Milina personally before it is received by you. We take a lot of pride in the craftsmanship of the artisans we work with, and hope that you enjoy wearing these creations just as much as we love designing and sourcing them.